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We want you to enjoy the perfectly poured Chalice, wherever you are. That's why we created the Stella Artois Draught Masters programme. Every venue where you find this accreditation, you'll know that your beer has been served with the highest quality – from cellar to Chalice.
Stella Artois brewmasters go above and beyond to ensure they always have – and always will – craft our beer to the highest quality standards possible. And why? For taste.
Taste is why they will only ever use the finest European Saaz hops. It is why they designed a Chalice that truly serves the distinctive characteristics of our golden beer. And it is why we work with venues to ensure they serve the world's number one lager exactly as our brewmasters want you to experience it.
Their cellar and cask lines are washed at a minimum every seven days, ensuring flawless hygiene.
They keep their cellar at a constant 11-13°C and will serve your drink at a refreshingly cool 2-5°C.
They'll operate a first-in, first-out system on deliveries and keep track of all best before dates.
They'll serve your Stella Artois in a clean, cold and dry Chalice that's been hygienically cleaned.
So, if a venue has our Draught Masters seal of approval you know you can enjoy every sip as it should be enjoyed.
When you order a Stella Artois in a Draught Masters venue it will not only be served in a limited edition Draught Masters Chalice. To celebrate your discerning choice, you'll also have the chance to win incredible prizes simply by scanning your drink. Find out more from your local Stella Artois Draught Masters venue.
If you want to show your customers just how high your standards are, get in touch and we'll help you get the recognition you deserve.
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