Dressed to the Nines
With over 600 years of brewing expertise in every chalice, Stella Artois deserves to be poured perfectly. Our Nine Step Pouring Ritual is a beautiful dance between the chalice and the draught master, to deliver exquisite flavor with a tempting allure.
The Ritual
The Purification
A cold-water bath to chill the chalice and sustain the head of the pour.
The Sacrifice
The first drops are sacrificed, a small price to ensure the freshest taste.
The Liquid Alchemy
The chalice is held at a 45-degrees for the perfect combination of foam and liquid.
The Crown
Gracefully straightening the chalice, a perfect head is formed, sealing in the freshness.
The Removal
A smooth and fluid exit, while closing the nozzle.
The Skimming
A skimmer trims the head at a 45º angle, removing the large, loose bubbles.
The Judgement
Three centimeters of foam, no more and no less.
The Cleansing
A final dip in cold water for a brilliant chalice and stunning presentation.
The Bestowal
A moment to assure and admire a perfectly served Stella Artois.