Dressed to the Nines

With over 600 years of brewing expertise in every chalice, Stella Artois deserves to be poured perfectly. Our nine-step pouring ritual is a beautiful dance between the Chalice and the Draught Master, to deliver exquisite flavor with a tempting allure.

The Ritual

1. The Purification
A cold-water bath to chill the chalice and sustain the head of the pour.

2. The Sacrifice
The first drops are sacrificed, a small price to ensure the freshest taste.

3. The Liquid Alchemy
The chalice is held at a 45-degrees for the perfect combination of foam and liquid.

4. The Crown
Gracefully straightening the chalice, a perfect head is formed, sealing in the freshness.

5. The Removal
A smooth and fluid exit, while closing the nozzle.

6. The Skimming
A skimmer trims the head at a 45º angle, removing the large, loose bubbles.

7. The Judgement
Three centimeters of foam, no more and no less.

8. The Cleansing
A final dip in cold water for a brilliant chalice and stunning presentation.

9. The Bestowal
A moment to assure and admire a perfectly served Stella Artois.

Savouring Every Sip

Stella Artois is the result of hundreds of years of brewing expertise so it’s worth just a few extra steps to ensure the best possible tasting experience for connoisseurs such as you. Before being poured, we always recommend it has been chilled to between 3-5°C and of course you should savour Stella Artois in its unique Chalice, the curves of which are designed to enhance the tempting taste and aroma. Take a sip. A malty middle and crisp finish should reveal the full, pleasantly bitter flavour that Stella Artois is known for and what makes it an in ideal accompaniment for a variety of cuisines from around the world.

Dressed to the Nines

Savouring Every Sip

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