Program Rules
La Societe Stella Artois® Consumer Experience Program Terms of Use
THE FOLLOWING PROGRAM IS INTENDED FOR VIEWING IN THE UNITED STATES, EXCEPT CALIFORNIA AND SHALL ONLY BE CONSTRUED ACCORDING TO UNITED STATES LAW. BY PARTICIPATING IN THE PROGRAM YOU HEREBY AGREE THAT YOU HAVE HAD THE OPPORTUNITY TO READ THESE PROGRAM TERMS AND YOU AGREE TO BE BOUND BY THEM. YOU AGREE THAT YOU WILL REVIEW THESE TERMS PERIODICALLY AND THAT YOU SHALL BE BOUND BY THESE TERMS AND ANY MODIFICATIONS TO THEM. INTERNET ACCESS AND VALID EMAIL ACCOUNT NECESSARY TO PARTICIPATE.
1. ELIGIBILITY: No purchase necessary. The La Societe Stella Artois Consumer Experience Program (“Program”) is open to U.S. residents, except CA for the duration of the Program who are 21 years of age or older. Employees and the immediate families of employees of Anheuser-Busch, Inc. (“Sponsor”), its affiliates and subsidiaries, and the employees and the immediate families of employees of their advertising and promotion agencies, wholesale distributors, and individual retail licensees are ineligible. No groups, clubs, newsletters or organizations may participate. This Program is subject to federal, state and local regulations.
2. PROGRAM PERIOD: Program begins at 3:00:00 pm Central Daylight Time (“CDT”) on June 6, 2011 and ends at 3:00:00 pm CDT on Dec 31, 2011 (“Program Period”). The Administrator's computer is the official timekeeping device for this Program.
3. REGISTRATION:
(a) New Account Members: To register to participate in the Program, visit www.lasocietestellaartois.com (“Website”), during the Program Period, and follow the on-line instructions to create a Program account (“Account”) and become a “Member”.
(b) Returning Account Members: If you have an Account from the previous La Societe Stella Artois® Consumer Loyalty Program (“Previous Loyalty Program”), your points will NOT roll over and are void. Upon first logging into the Website, on or around June 1, 2011, you will be prompted to accept these new Program terms in order to activate your previous Account. In order to activate your previous Account, you must login using the same email address as the Previous Loyalty Program.
All Members: It is your sole responsibility to keep your registration and contact information current and accurate; and Sponsor and its agencies will have no responsibility or liability for your failure to do so. Limit one (1) Account per person. Please review our Privacy Policy to understand our practices in connection with the use and protection of your personal information.
4. HOW TO EARN “HONORS”: For a complete listing of all opportunities to earn “Honors”, refer to the “How It Works” section of the Website. The Program will award (“Honors”) associated to various actions (“Actions”). An example of an Action may be, but is not be limited to, “Match each Belgian beer with the correct glassware”. Honors may not be combined from different Accounts for any purpose. You are solely responsible for ensuring that your Honors are properly credited. Sponsor reserves the right to invalidate Honors from an Account if it determines that such Honors were improperly credited to such Account, obtained fraudulently or in violation of these Terms. Honors do not constitute property, do not entitle you to a vested right or interest, and have no cash value. As such, Honors are not redeemable for cash and are not saleable, transferable or assignable for any reason. Honors earned may not be sold, traded, bartered, auctioned, or given away. Program materials, including but not limited to Honors, are null and void and will be rejected if not obtained through authorized, legitimate channels. By participating in the Program, you accept and agree to comply with these Program Terms and the decisions of Sponsor and its agencies, whose decisions shall be final and binding in all matters relating to the Program, including the validity of all Honors earned.
5. ACCOUNT ACTIVITY: By participating in the Program, you agree to perform an “Action” at least once every 90 days. After 90 days of inactivity, a reminder message will sent to you. If your Account remains inactive after a total of 100 days, your membership may expire and your Account may be terminated at the sole discretion of the Sponsor.
6. ACTION GUIDELINES: Actions cannot defame, misrepresent or contain disparaging remarks about Sponsor or its products, or other people, products or companies or communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate. Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of any Action in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the world in any manner whatsoever and for any purpose. Actions that are not in accordance with the guidelines as stated herein or are not received during the Program Period will be ineligible for Honors. Actions cannot (a) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially-dangerous activity; (b) promote the excessive or irresponsible consumption of alcohol, or promote illegal use of alcohol, drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous or any particular political agenda or message; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain an image of anyone under 21 years of age; (e) otherwise fail to comply with the Beer Institute Advertising and Marketing Code as made publicly available at the following online location: http://www.beerinstitute.org/BeerInstitute/files/ccLibraryFiles/Filename/000000000384/2006ADCODE.pdf; (f) contain trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind (other than Anheuser-Busch products), without permission, or contain any personal identification, such as license plate numbers, personal names, email addresses or street addresses; (g) contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images published on or in Web sites, television, movies or other media) without permission; (h) contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission; or (i) depict, and cannot itself, be in violation of any law. By submitting or performing an Action you warrant and represent that it: (a) is your original work, (b) has not been previously published, (c) has not received previous awards, (d) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity; (e) that you have obtained permission from a person who is used in the Action or whose name or likeness is used in the Action, if any, and (f) that publication of the Action via various media including Web posting, will not infringe on the rights of any third party rights. Any such participant will indemnify and hold harmless Sponsor from any claims to the contrary. Any participant whose Action includes likenesses of third parties or contains elements not owned by the participant (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use including Sponsor’s use of such Action, in a form satisfactory to Sponsor, upon request, prior to redeeming a Reward. Any Action that, in the sole opinion of Sponsor, is deemed to be inappropriate for publication, incomplete, illegible, deceptive or garbled is not eligible and will not earn Honors. Repeated Actions that, in the sole discretion of Sponsor, do not comply with this Rule may result in your Account being terminated.
7. REQUIRED DISCLOSURES: (1) As a condition of your participation in the Program, you agree to the following:
a. All materials posted by you or other participants in the Program (each a “Posting”) is provided and posted by you or such other users and we do not and cannot, warrant, endorse, approve of or even necessarily agree with any statements or claims included in such Postings. A Posting must pertain to the Stella Artois lifestyle, which includes entertainment, music, film, sports, dining or other social activity but not highly personal/private, idiosyncratic or irrelevant subject matters, as determined by the Sponsor and its administrators.
b. You are prohibited from making any objective claim regarding Sponsor or any of our products. An objective claim is any type of purportedly factual statement about our products or us or any claim that using our products will cause a particular result. For example, a claim that enjoying our products made you healthier would be prohibited but a claim that you personally find our products delicious would not.
c. The laws of the United States require that you disclose anytime you receive something from us in exchange for making positive comments about our products. If you feel the urge to say something nice, we encourage you to do so provided that you are always open and honest about your membership in the Program. This can be as simple as saying “Help me earn more Honors from Anheuser-Busch by checking out this great offer” when you send a Facebook message or always including “I’m incented by Anheuser-Busch” or “INCTD by A-B” as part of a tweet about Sponsor. Other acceptable examples include “I’m earning Honors from Anheuser-Busch for sending this,” “I may win prizes by sending this message,” or “Anheuser-Busch provides Honors in exchange for this message.” You can choose your words, but you must always make it clear that you have received Honors or a chance to win prizes from us in exchange for your nice words.
(2) Failure to comply with Rule 7(1) above will result in immediate termination of your participation in the Program and may subject you to criminal and civil liability. In addition, in exchange for being permitted to participate in the Program, you agree to indemnify Sponsor, its parent, subsidiary and affiliated companies, for any losses, damages, claims, or expenses that we incur as a result of your breach of Rule 7(1).
8. COMMUNICATION: In consideration of your participation in the La Societe program, you agree that we may contact you occasionally to ask you questions to help us improve our products, services and programs and that we may use your answers in an unidentifiable way, unless you give us express permission to identify you, for marketing and promotional purposes.
9. HONORS VERIFICATION: All Actions and/or Honors are subject to verification at the sole discretion of Sponsor. Your Account may be suspended by Sponsor while verifying your eligibility and the authenticity of the Actions submitted or performed by you. If it is determined by Sponsor that there are any irregularities in any Actions you have submitted or performed and/or that you are not eligible to participate in the Program, Sponsor may disqualify you and terminate your Account. Honors will be void if Sponsor, in its sole discretion, determines that the Honor(s) were unauthorized or illegitimately obtained.
10. LIMITATIONS OF LIABILITY AND RELEASE: Neither the Sponsor nor its agencies are responsible for lost, late, misdirected, unintelligible, returned or undelivered Actions, Honors, email or other correspondence, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Program or Website, or act in violation of these Program Terms, or act in any manner to threaten or abuse or harass any person, or violate Website’s terms of service, as solely determined by the Sponsor, will be ineligible for Honors. Neither the Sponsor nor its agencies are responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Program, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized Website access. Any use of robotic, macro, automatic, programmed or like methods of submitting Actions will void all such Honors, and may subject that participant to disqualification. Neither the Sponsor nor its agencies are responsible for injury or damage to participant's or any other person’s computer or property related to or resulting from participating in this Program. In the event of a dispute regarding Actions received from multiple users having the same email, the authorized subscriber of the email account used to register will be deemed to be the participant, and must comply with these Program Terms. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. All materials submitted become the property of Sponsor and will not be returned. Participants agree (a) that Sponsor and its parent, subsidiary and affiliated companies, and advertising and promotion agencies, and their respective officers, directors, employees, wholesale distributors, representatives and agents, will have no liability whatsoever for, and are released and shall be held harmless by participants against, any liability, for any injuries, losses or damages of any kind, to persons, including death, or property, or rights of publicity or privacy, defamation, copyright infringement or portrayal in a false light resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of a Reward or participation in this Program or in any Program-related activity, and (b) participants, by participating in the Program, except where legally prohibited, grant permission for Sponsor (and agree to confirm such agreement in writing) and those acting pursuant to its authority to use his/her name, photograph, likeness, voice, image, statements, biographical information, and Action (which may be altered, changed, modified, edited, used alone or with other works, as solely determined by Sponsor) for advertising, trade and promotional purposes without further compensation, at any times or time, in all media now known or hereafter discovered world wide and on the Internet and/or World Wide Web without notice or review or approval.
11. GRANT: You grant to Sponsor an exclusive, worldwide, perpetual, irrevocable, royalty-free, sub-licensable right and license to exploit your Action in any media now or hereafter known, without any payment or other consideration of any kind, or permission or notification, to you or any third party, including, without limitation, your Action and any person’s property (physical, personal, and indicia) contained therein. The foregoing grant includes, without limitation, the right to reproduce, alter, amend, edit, publish, use, merchandise, license, sublicense, and adapt the Action in any and all media now or hereafter known, throughout the world, for any purpose, whether commercial in nature or otherwise, including in contexts and circumstances that result in your Action being associated with a particular Sponsor or Sponsors. Accordingly, you hereby waive any objection to, such use, distribution, reproduction or display of your Action, and any claim for compensation whatsoever in connection therewith. Such waiver shall include any claim for infringement of any so-called “Moral Right,” “Droit Moral” or similar right or interest.
12. MODIFICATION/TERMINATION: The Program structure is subject to modification or limitation at any time, with or without notice, in Sponsor’s sole discretion, and Sponsor expressly reserves the right to establish additional means of accruing Honors, to delete any or all of the currently recognized means of accruing Honors. If Sponsor determines, in its sole discretion, that the Program is no longer capable of running as intended by these Program Terms for any reason whatsoever, (including causes which may corrupt or impair the integrity, security, fairness or proper conduct of the Program, as determined by Sponsor in its sole discretion) Sponsor, at its sole discretion, reserves the right to cancel, terminate, suspend, postpone, delay or modify the Program in whole or in part, including without limitation, any means of participation, at any time. If no Honors are recorded to your Account pursuant to Rule 5, you become bankrupt, commit fraud, misrepresent any information, violate any term or condition of this Program, abuse your Program privileges or act in any other way to the detriment of the Sponsor or any third party, Sponsor may disclose such information requested by proper authorities, terminate your enrollment, and/or cancel your Honors. If an Honor expires or is cancelled for any reason, it becomes void without compensation.
13. CONDUCT: Failure to comply with these Program Terms may result in disqualification. Sponsor reserves the right at its sole discretion to disqualify any individual from participating in any aspect of Program, and/or may cancel, suspend or block any Account registered by such person if Sponsor or Administrator deem or suspect that such person has engaged in or has attempted to engage in any of the following: (a) acting in violation of these Program Terms or the terms and conditions of the Website; and/or (b) damaging, tampering with or corrupting the operation of the Program; or (c) use of any automated bot, script or other robotic, mechanical, programmed or automated devices to submit data to the Website through online or any other means; or (d) repeated attempts to submit or perform Actions in or for one or more Accounts, as determined by Sponsor; or (e) any inappropriate, uncooperative, disruptive, fraudulent, potentially fraudulent, or unusual behavior or activity; or (f) activity deemed in the sole discretion of Sponsor or Administrator to be generally inconsistent with the intended operation of the Program. CAUTION: ANY ATTEMPT BY A PERSON TO DELIBERATELY DAMAGE OR CORRUPT ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROGRAM OR EVENT IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR AND ITS ADMINISTRATOR RESERVE THE RIGHT TO PROSECUTE AND SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW. Sponsor’s failure to enforce any term of these Program Terms shall not constitute a waiver of that or any other provision.
14. DISPUTES: As a condition of participating in this Program, you agree that: (i) any and all disputes, claims and causes of action arising out of or connected with this Program, shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in St. Louis, Missouri; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Program, but in no event attorneys' fees; and (iii) under no circumstances will you be permitted to obtain awards for, and you hereby waive all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS REGARDING THESE LIMITATIONS. All issues and questions concerning the construction, validity, interpretation and enforceability of these Program Terms, or the rights and obligations of yourself and Sponsor in connection with the Program, shall be governed by, and construed in accordance with, the laws of the State of Missouri, without giving effect to any choice of law or conflict of law rules, which would cause the application of the laws of any jurisdiction other than the State of Missouri. By participating, you consent to the jurisdiction and venue of the federal, state and local courts located in St. Louis, Missouri.
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