Dressed TO THE NINES
With over 600 years of brewing expertise in every chalice, Stella
Artois deserves to be poured perfectly. Our Nine Step Pouring Ritual
is a beautiful dance between the chalice and the draught master, to
deliver exquisite flavor with a tempting allure.
A cold-water bath to chill the chalice and sustain the head of the pour.
The first drops are sacrificed, a small price to ensure the freshest taste.
The Liquid Alchemy
The chalice is held at a 45-degrees for the perfect combination of foam and liquid.
Gracefully straightening the chalice, a perfect head is formed, sealing in the freshness.
A smooth and fluid exit, while closing the nozzle.
A skimmer trims the head at a 45º angle, removing the large, loose bubbles.
Three centimeters of foam, no more and no less.
A final dip in cold water for a brilliant chalice and stunning presentation.
A moment to assure and admire a perfectly served Stella Artois.