Dressed to the Nines
With over 600 years of brewing heritage in every chalice, Stella
Artois deserves to be poured perfectly. Our nine-step pouring ritual
is a beautiful dance between the Chalice and the Draught Master, to
deliver exquisite flavor with a tempting allure.
1. The Purification
A cold-water bath to chill the chalice and sustain the head of the pour.
2. The Sacrifice
The first drops are sacrificed, a small price to ensure the freshest taste.
3. The Liquid Alchemy
The chalice is held at a 45-degrees for the perfect combination of foam and liquid.
4. The Crown
Gracefully straightening the chalice, a perfect head is formed, sealing in the freshness.
5. The Removal
A smooth and fluid exit, while closing the nozzle.
6. The Skimming
A skimmer trims the head at a 45º angle, removing the large, loose bubbles.
7. The Judgement
Three centimeters of foam, no more and no less.
8. The Cleansing
A final dip in cold water for a brilliant chalice and stunning presentation.
9. The Bestowal
A moment to assure and admire a perfectly served Stella Artois.